An appraisal of strategic innovation and market disruption: A study of ICT firms in Bauchi State
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Background of the Study
In today’s competitive business environment, strategic innovation is crucial for firms seeking to maintain a competitive advantage and disrupt established markets. Strategic innovation refers to the creation and implementation of new business models, products, services, or processes that significantly alter market dynamics and create value for customers (Voss & Heller, 2023). The Information and Communications Technology (ICT) sector, in particular, is characterized by rapid technological changes, fierce competition, and continuous market disruption. For ICT firms in Bauchi State, Nigeria, the ability to strategically innovate is essential for staying ahead in a fast-paced, dynamic market.
Bauchi State, while not traditionally seen as a hub for the ICT sector in Nigeria, has witnessed significant growth in technology adoption, particularly in urban areas. However, ICT firms in the region face challenges such as limited infrastructure, skill gaps, and the need for continuous innovation to meet the evolving demands of consumers (Jamil & Usman, 2024). Strategic innovation can enable these firms to not only survive but thrive by differentiating themselves from competitors, offering unique products or services, and capturing market share.
Previous research has highlighted the importance of strategic innovation in enabling firms to disrupt existing markets, create new value propositions, and build sustainable competitive advantages (Liu et al., 2024). However, there is limited research on how ICT firms in Bauchi State are adopting strategic innovation to drive market disruption. This study aims to explore the role of strategic innovation in the ICT sector in Bauchi State and how it influences market disruption and competitiveness.
Statement of the Problem
Although strategic innovation is recognized as a key driver of market disruption, many ICT firms in Bauchi State are still grappling with the challenges of adopting innovative strategies. While some firms have adopted new technologies, most struggle to fully integrate strategic innovation into their business models due to barriers such as limited access to capital, a lack of skilled labor, and regulatory constraints (Jamil & Usman, 2024). The problem is compounded by the limited understanding of how strategic innovation can lead to market disruption and improved competitiveness in the region’s ICT sector. This research will address this gap by examining the relationship between strategic innovation and market disruption in ICT firms operating in Bauchi State.
Objectives of the Study
1. To evaluate the role of strategic innovation in driving market disruption within ICT firms in Bauchi State.
2. To assess how strategic innovation influences the competitive positioning of ICT firms in Bauchi State.
3. To provide recommendations for ICT firms on adopting strategic innovation to enhance competitiveness and market disruption.
Research Questions
1. How does strategic innovation drive market disruption in ICT firms in Bauchi State?
2. What are the key factors driving strategic innovation in the ICT sector in Bauchi State?
3. How does strategic innovation impact the competitiveness of ICT firms in Bauchi State?
Research Hypotheses
1. There is a significant relationship between strategic innovation and market disruption in ICT firms in Bauchi State.
2. Strategic innovation enhances the competitive positioning of ICT firms in Bauchi State.
3. ICT firms in Bauchi State that adopt strategic innovation are more likely to experience market disruption compared to those that do not.
Scope and Limitations of the Study
This study will focus on ICT firms located within Bauchi State, Nigeria, specifically small and medium-sized enterprises (SMEs) in the sector. The research will examine the role of strategic innovation in driving market disruption and improving competitiveness. Limitations include potential biases in responses from firm owners and managers, as well as challenges in obtaining comprehensive data due to the rapidly changing nature of the ICT industry.
Definitions of Terms
• Strategic Innovation: The process of creating and implementing new business models, products, services, or processes that significantly alter the competitive landscape (Voss & Heller, 2023).
• Market Disruption: The process by which new entrants or innovations create significant changes in the competitive dynamics of a market, often displacing established firms (Liu et al., 2024).
• ICT Firms: Companies engaged in the development, application, and provision of information and communication technology services and products (Jamil & Usman, 2024).
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